CRISIS MANAGEMENT AGENCY
If your brand is suffering from a crisis event, our team can help get you through it.
Brands That Trust Us
A crisis can destroy your brand.
When your brand is under attack, everything you post online is scrutinized. Our crisis management experts know what needs to be said and how to say it in the most effective way possible to avoid damaging your brand. We collaborate with internal resources, customer support representatives, and your executive team to ensure that communication is consistent and to develop a crisis response plan. We’ve successfully aided brands in dealing with public relations difficulties that could have utterly demolished their business.
DECISIVE PLAN OF ACTION
ACT SWIFTLY AND ACCURATELY
When a crisis situation strikes, it’s important to have a decisive plan of action. The entire team needs to understand what has to be said and how to say it. One of the biggest mistakes companies make during a crisis is not communicating with everyone who communicates with the general public.
Build a positive dialogue in social.
Preparation is the first and most obvious answer. Businesses must accept and acknowledge that a crisis can strike at any time, and that they must be prepared for it. This is more than just having a public relations team or contacts ready to spread your message or version of events. By the time you organize and deploy those assets, the Twitter user base will have already judged you, burying your company under a pile of tweets, and YouTube will be swamped with “reaction” films about how awful your company is.
STEER THE NARRATIVE
Your message during a critical time is going to be the biggest influence over public perception. Businesses have often been in a situation where they could control the narrative but fail to make the right message. We ensure that your message will be heard and interpreted in the best way possible.
We monitor your brand online.
Companies must customize their responses to crises as media targeting becomes more fractal, nearly down to the level of the individual customer. Some responses are more effective than others, but they all need to be dynamic and targeted. Traditional methods, such as releasing clarifying and corrective news releases and connecting directly with broadcast and other major media sources, might benefit from strategic collaborations with agile, fast-acting PR agency. Partnerships with trusted voices and leaders in your sector, who can assist protect your reputation with other firms, are also vital.
Helped our practice flourish.
“DMA not only helped us build a brand online, but helped us establish ourselves into quite the competitive industry. We built a name for ourselves on our excellent outpatient care in the community, but DMA really helped us expand that image online. Thanks to the success of our marketing and outreach campaigns, we can continue to help make a positive impact on the daily lives of the people that depend on us for their care.”
Vana Samara, Family Medicine